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The AEO and GEO blog

Practical posts on AI search: tools, checklists, strategy, AI citations, AI Overviews, ChatGPT ranking factors and how to choose an AEO agency.

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Tools guide

AEO tools in 2026: what to track, what it costs and what is free

AEO tools measure whether ChatGPT, Google AI Overviews, AI Mode, Perplexity, Copilot and Gemini mention and cite your brand, and they range from free first-party reports to enterprise contracts.

Comparison

AEO vs GEO: what is actually different, and what is the same

AEO vs GEO is mostly a naming debate: answer engine optimization and generative engine optimization describe overlapping work aimed at getting a brand cited in AI answers.

Comparison

GEO vs SEO: what changes when the goal is a citation, not a ranking

GEO vs SEO is the question of whether optimizing to be cited in AI-generated answers needs different work from optimizing to rank in search results.

Explainer

AI citations: how answer engines choose their sources and how to earn them

AI citations are the source links that ChatGPT, Google AI Overviews and AI Mode, Perplexity, Copilot, Gemini and Claude attach to their answers, and they are now one of the few ways a brand gets credit and clicks from AI search.

Explainer

What is GEO? A practical guide to being cited in AI answers

What is GEO, in one line: generative engine optimization is the practice of making a brand's pages and reputation easy for AI systems such as ChatGPT, Google AI Overviews, Perplexity, Copilot, Gemini and Claude to find, trust and cite.

Guide

AI SEO: how to optimize your website for AI search engines

AI SEO, in the sense this guide uses it, means optimizing a website so AI search products such as Google AI Overviews and AI Mode, ChatGPT, Perplexity, Copilot, Gemini and Claude can crawl it, understand it and cite it.

Explainer

LLMO: shaping how large language models describe your brand

LLMO, short for large language model optimization, is the work of making sure ChatGPT, Gemini, Claude, Copilot and Perplexity describe your brand accurately and recommend it where it fits, whether or not they run a web search for the answer.

Analysis

Zero click search: what AI answers do to traffic, and how to respond

Zero click search is a search that ends without the user clicking through to any website, because the answer appears on the results page or inside an AI response.

Checklist

AEO checklist: the checks we run before any AI search work

This AEO checklist lists the checks that decide whether ChatGPT, Google AI Overviews and AI Mode, Perplexity, Copilot, Gemini and Claude can find, trust and cite your site, grouped in the order they should be fixed.

Best practices

AEO best practices: what actually gets a brand cited in AI answers

AEO best practices are the habits that make a site easy for ChatGPT, Google AI Overviews, Perplexity, Copilot and Gemini to find, understand and quote.

Strategy

AEO strategy: how to plan for being named in AI answers

An AEO strategy is a written plan for how your brand gets found, described accurately and cited when buyers ask ChatGPT, Google AI Overviews, Perplexity, Copilot or Gemini about your category.

Examples

AEO examples: answer-first page patterns with before-and-after rewrites

These AEO examples show what answer-first pages look like in practice, so you can see the difference between copy an AI engine can quote and copy it skips.

Google AI Overviews

How to rank in AI Overviews (and appear in AI Mode) in 2026

Learning how to rank in AI Overviews starts with Google's own documentation, which is clearer than most advice online: there are no special files or markup, and a page needs to be indexed and eligible for a snippet.

How-to guide

How to optimize for AI search: a step-by-step technical and content guide

Knowing how to optimize for AI search means preparing your site for engines that read pages, combine them and answer in their own words, often with only a few links.

Buyer's guide

Best AEO agency: how to choose the right one for your business

The best AEO agency for your business is the one whose method, measurement and honesty fit your situation, and no published ranking can tell you that on its own.

Measurement

AI visibility: what it means and how to measure and improve it

AI visibility is how often, how prominently and how accurately your brand appears when people ask ChatGPT, Google AI Overviews and AI Mode, Perplexity, Copilot, Gemini or Claude about your category.

ChatGPT

ChatGPT ranking factors: what OpenAI confirms and what the evidence suggests

There is no official list of ChatGPT ranking factors: OpenAI does not publish how ChatGPT chooses or orders the sources it cites.

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Send your website and three questions your buyers ask. Within one business day we reply with how ChatGPT, Google AI Overviews and Perplexity answer them today, who they cite instead of you, and a fixed-price plan.

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